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Bikes

$579.99
The ALVX AF+ is the latest version of Alex Donnachie’s signature ALVX frame. Featuring the same super tech geometry and ultra short rear end, but now with an updated invest cast chainstay yoke which maintains the tire clearance as well as creating a more rigid rear triangle and it also looks pretty sick. - Invest cast chainstay yoke which creates more clearance for the tire for when your wheel is slammed, because this part is cast and heat treated it strengthens the rear end of the frame by stiffening it up - 7mm thick invest cast dropouts to provide good support for your axle, and the small shape has been designed for grinding meaning there's no overhang to catch on ledges or rails,. The dropout is heat treated before welding making it extra tough with integrated chain tensioner bolts inside - Brake mounts: none - External gussets for strength - Sanko Japanese seamless 4130 chromoly
$3,419.99
Made to cross countries and continents via all kinds of roads and trackways... The Beyond 1 serves as the perfect first bike for fledgling adventurists. With tires as wide as a mountain bike accompanied by a 28 / 40T chainset, this bike will be able to reach wherever you’ve plotted on the map. Leverage-boosting bars provide added control, and an eye-watering selection of mounting points mean you won’t need to leave anything at home. Its simplicity makes it easy to service, too.
$3,999.99
Which to choose: speed or storage space? You can have both with a Hook. With an able steel frame and carbon fork, this bike is fast and versatile. Size-matched 650B or 700C wheels across the sizes provide control and comfort, while the Shimano GRX groupset and double crankset give you a close ratio with a broad range of gears. Take your pick from a range of fixing points, including a direct mount for a top tube bag, triple cage mounts, rear rack and fender. Or, leave it stripped back and fly. The Hook might have been designed as a gravel racer, but that doesn’t stop it from also being a perfect tourer, commuter, or even summer-season crossbike.
$4,099.99
If the wilderness beckons, the Arise Tour won’t stand in your way with its twin Tubus racks, mudguards and Supernova dynamo lights. Regardless of load, the Ames sub-compact 30 / 46T crankset and generous 11 – 42T cassette mean you’ll always have enough gears to tackle those steeper gradients. For a modern touch, flared bars allow for added packing space as well as sturdier handling while riding on the drops. For touring purists, bar-end shifters give you peace of mind over more complicated combination shifters. The distance-orientated Arise Tour's racks, mudguards, and dynamo lights help to escape far beyond the limits of the city.
$4,099.99
This bike will take you further. Designed with the support of our family of field testers, the Beyond 2 is the natural evolution of the Beyond 1. Tried and tested fast-rolling wheels, multiple mounting points, and a range of gears remain. A Supernova dynamo lighting system joins the bike’s features, so you never have to charge your batteries – ideal for excursions that go that little bit further. And at the front, a demi-porteur rack supports more cargo space that doesn’t compromise steering and handling. A new version of our continent-crossing adventure tourer with a specification based on feedback from users in the field.
$4,499.99 - $4,599.99
The Audax, with its slender steel frame, light carbon fork, and many mounts for luggage, will let you take long-distance riding to the limit. As the kilometers roll by, hydraulic disc brakes provide reliable stopping power while a sub-compact chainset handles propulsion. A combination of WTB Horizon and Byway tires are fast-rolling over gravel, mud, or dirt. The integrated rear light mount brings discipline into the modern age. Topped off with Ritchey finishing kit, you’ll reach the coast before this bike gives up. Fast on tarmac, and smooth over broken ground, its broad tires contain enough air to carry you and your kit comfortably above a range of surfaces.
$4,499.99
Are you heading down the path least travelled? For a drop handlebar bike, the Hook EXT seldom faces terrain it cannot handle. A Columbus steel frame, a dedicated carbon fork and a sturdy 27.5’’ wheelset equip the EXT with an armoury to ride where other bikes would surely suffer. A Sram 1x11 Rival groupset suitably gives this machine the gears and brakes to match. As capable on backcountry campouts as it is on post-work blasts, the Hook EXT remains the choice when you’re unsure of the terrain, but know you want to have fun riding it.
$5,559.99
With the ability to carry serious loads, triple mounts on the forks and three separate bottle cage fixings allow you to carry as much as you need with you. The Hook EXT C comes complete with a carbon frame and V2 carbon fork with triple cage mounts for speedier off-road raids. Sram provides the bike's 10 – 42T XD cassette for a great range of gears, so you can keep the pace high over whichever surface you decide to tear across. Our friends at Hunt handle the hoops, providing the bike with a tubeless-ready Adventure Sport 27.5" wheelset. Finished with head-turning tan-wall WTB Venture tires, onlookers will have to be quick if they want to catch a glimpse as you fly through the undergrowth. It comes in this year's glossy metallic black colorway, too.
$6,499.99
The versatile Hook EXT TI distils the rough-and-ready yet comfortable nature of the Hook collection. Light and responsive, the titanium frame partners alongside a V2 carbon fork with triple cage mounts, as well as a multitude of luggage configurations for added cargo options. Fitted with Shimano’s latest electronic GRX Di2 groupset, a double crankset provides close-ratios but a wide range. Making tubeless set-up easy, its lightweight WTB EZR rims and fast rolling WTB Ranger TCS Light tyres provide excellent speed and traction across mixed conditions. This agile adventure bike is the perfect companion for technical backcountry raids.
THE EVERYDAY BREAKAWAY BIKE The Soloist. It’s a name from deep in our history, but immediately familiar to anyone with bike racing memories extending back to the early-2000s. It was the weapon of choice for top World Tour contenders on CSC and the Cervelo Test Team, and we’re bringing it back for a new generation. The new Soloist is designed for the week-in, week-out rider and racer who can only justify one high-performance bike. It balances light weight and aerodynamic advantages to deliver a bike that really is 'just right'. Soloist comes in a hair lighter than S5, but significantly more aerodynamic than R5, and borrows the threaded bottom bracket standard you find on the R5-CX. It’s a race bike that can accommodate mechanical and electronic shifting, can hammer out the training miles in all weather, and yet still has the chops to leap off the front at that decisive moment. That’s the Soloist. FAST LIKE S5, LIGHT LIKE R5 Soloist sits right between S5 and R5 on the performance scale, while having a price tag that’s less World Tour, more Road Trip. It’s about 250g heavier than R5, and 250g lighter than S5. It’s 190g slower than S5, but 126g faster than R5. You get the idea. It’s the ‘just-right’ answer for the rider trying to find a smart, intentional compromise. LOOKS LIKE A RACE BIKE, RIDES LIKE A RACE BIKE We took the handling geometry for the Soloist directly from R5. The R5 is beloved by pros and amateurs alike for its poise, stability, and precision when that killer climb turns into an even more killer descent. Soloist benefits from our decades of race bike geometry development, and comes out of the gate ready to go.   HIDDEN FROM THE WIND, NO BLEED NECESSARY The cable routing is inside the frame for aerodynamics, but doesn't go through the stem. We developed our own system that threads the cables under the stem, but through the bearing cap. Whether your position changes or you loan the bike to a friend who uses a different stem length, you won't need to bleed the brakes to swap the stem. CLEARANCE TO BUZZ THE TOWER The Soloist fits tires up to 34mm (measured), and wheels wide enough to support them.  BBRIGHT-47 The BBRighT-47 bottom bracket, which first appeared on the R5-CX, is ideal for those who log big miles but don't have a pro wrench checking the bike over every day. It makes BB swaps a breeze (convenient if you're burning through hand-me-down components) and extends the life of the frame.
$3,225.00 - $4,300.00 $4,300.00 Up to 25% Off
A BIKE FOR THE WAY RIDERS RIDE Caledonia doesn't fit in a box nicely, and we like it that way. It was conceived on our Thursday night rides-routes that often play fast and loose with 'road ride.' As we tried to stuff bigger tires into our R5s and streamline our Asperos, a new kind of bike was born. When we design a bike, we start with our library of tube shapes. These shapes are tubes we've used on other models that we know to have various qualities-aerodynamic, stiff, ultralight, etc.-and they help get us to the refinement stage on a bike more quickly. In the case of Caledonia, we wanted durability, lightweight, and aerodynamics to be in balance and selected a package that achieved the performance demands of this kind of race bike. Caledonia uses a standard round bar, stem, and seat post, giving riders the option to build their ultimate ride without compromise. Integrated accessory mounts and hidden fender mounts keep the bike's refined lines so you can ride with lights and computers in a downpour and still look fast. Because we all know if it looks fast, it probably is. Rather than designing multiple versions of the bike with various fit profiles (R5, R-Series, etc.) like we've done in the past, we designed a system that enables a broad range of fits on a single bike while maintaining the aesthetic and functional cleanliness we demand. Modern road riders are looking for bikes to handle long-distance, high pace, no limits, and offer maximum fun. By placing lower modulus carbon in key areas to mitigate the brittleness of hi-mod fiber-the Caledonia delivers performance, comfort, and speed. Oh, and you can fit a 34mm tire in there. Or 31mm with fenders.
$3,999.00 - $4,800.00 $4,800.00 Up to 17% Off
A BIKE FOR THE WAY RIDERS RIDE Caledonia doesn't fit in a box nicely, and we like it that way. It was conceived on our Thursday night rides-routes that often play fast and loose with 'road ride.' As we tried to stuff bigger tires into our R5s and streamline our Asperos, a new kind of bike was born. When we design a bike, we start with our library of tube shapes. These shapes are tubes we've used on other models that we know to have various qualities-aerodynamic, stiff, ultralight, etc.-and they help get us to the refinement stage on a bike more quickly. In the case of Caledonia, we wanted durability, lightweight, and aerodynamics to be in balance and selected a package that achieved the performance demands of this kind of race bike. Caledonia uses a standard round bar, stem, and seat post, giving riders the option to build their ultimate ride without compromise. Integrated accessory mounts and hidden fender mounts keep the bike's refined lines so you can ride with lights and computers in a downpour and still look fast. Because we all know if it looks fast, it probably is. Rather than designing multiple versions of the bike with various fit profiles (R5, R-Series, etc.) like we've done in the past, we designed a system that enables a broad range of fits on a single bike while maintaining the aesthetic and functional cleanliness we demand. Modern road riders are looking for bikes to handle long-distance, high pace, no limits, and offer maximum fun. By placing lower modulus carbon in key areas to mitigate the brittleness of hi-mod fiber-the Caledonia delivers performance, comfort, and speed. Oh, and you can fit a 34mm tire in there. Or 31mm with fenders.
$6,950.00
The Soloist. It's a name from deep in our history, but immediately familiar to anyone with bike racing memories extending back to the early-2000s. It was the weapon of choice for top World Tour contenders on CSC and the Cervelo Test Team, and we're bringing it back for a new generation. The new Soloist is designed for the week-in, week-out rider and racer who can only justify one high-performance bike. It balances light weight and aerodynamic advantages to deliver a bike that really is 'just right'. Soloist comes in a hair lighter than S5, but significantly more aerodynamic than R5, and borrows the threaded bottom bracket standard you find on the R5-CX. It's a race bike that can accommodate mechanical and electronic shifting, can hammer out the training miles in all weather, and yet still has the chops to leap off the front at that decisive moment. That's the Soloist.
$7,350.00
A BIKE FOR THE WAY RIDERS RIDE Caledonia doesn't fit in a box nicely, and we like it that way. It was conceived on our Thursday night rides-routes that often play fast and loose with 'road ride.' As we tried to stuff bigger tires into our R5s and streamline our Asperos, a new kind of bike was born. When we design a bike, we start with our library of tube shapes. These shapes are tubes we've used on other models that we know to have various qualities-aerodynamic, stiff, ultralight, etc.-and they help get us to the refinement stage on a bike more quickly. In the case of Caledonia, we wanted durability, lightweight, and aerodynamics to be in balance and selected a package that achieved the performance demands of this kind of race bike. Caledonia uses a standard round bar, stem, and seat post, giving riders the option to build their ultimate ride without compromise. Integrated accessory mounts and hidden fender mounts keep the bike's refined lines so you can ride with lights and computers in a downpour and still look fast. Because we all know if it looks fast, it probably is. Rather than designing multiple versions of the bike with various fit profiles (R5, R-Series, etc.) like we've done in the past, we designed a system that enables a broad range of fits on a single bike while maintaining the aesthetic and functional cleanliness we demand. Modern road riders are looking for bikes to handle long-distance, high pace, no limits, and offer maximum fun. By placing lower modulus carbon in key areas to mitigate the brittleness of hi-mod fiber-the Caledonia delivers performance, comfort, and speed. Oh, and you can fit a 34mm tire in there. Or 31mm with fenders.
$3,720.00 $4,650.00 20% Off
The Rootdown is hands down our best selling bicycle. Built with our custom-drawn tubes and featuring a 12x148mm Boost rear end and stealth post routing, this is the evolution of Chromag frame design in 29er form, compatible with tires up to 29" x 2.5 and 27.5+ up to 2.8 wheels. An agile ascender and a dominant descender that is ready for anything.
Electra's Girl's Hawaii 1 is a fun and stylish starter bike they'll love. It sports a fine Electra frame, reliable and easy-rolling wheels, an easy-to-operate coaster-brake drivetrain, removable heavy-duty training wheels for learning to ride, and a nice seat for comfort. They'll also enjoy the matching fenders and chainguard.
$384.99 - $459.99 $459.99 Up to 16% Off
Just add sunshine and watch them grow. Electra's Sprocket 16" bikes are perfect for first time riders. Featuring Electra's signature style and quality as well as our patented Flat Foot Technology, kids will be riding until the street lights come on. Easy-to-remove training make this the perfect ride for kids ages 3 to 5 between 3' to 3' 10" tall. It's right for you if... You're looking for a well designed, quality bike for your little one that is built to last. These fun-sized bikes embody all of the energy, creativity, and explorative nature of being a kid. After all, the best memories are made on two wheels. The tech you get Comfort is key with Electra's Flat Foot Technology, Kraton grips, custom Selle Royal saddle, and front linear-pull brake with adjustable reach lever. Parents will love easy-to-remove training wheels, tires with Kevlar Guard casing to protect against flats and a rear coaster brake for a smooth stop. The final word There's almost no better feeling than watching your child ride their bike for the first time. And when you finally take the training wheels off? Forget about it. With Electra's legendary quality, style, comfort and control, the Sprocket will make your kid as happy as you are. Why you'll love it - Flat Foot Technology allows kids to sit upright and plant their feet flat on the ground without ever leaving the saddle, which means no tippy-toe stops and a wide view of the road so they can see what's coming. - Front alloy linear-pull brakes and a rear coaster brake with adjustable brake levers allow them to stop on a dime when they hear the ice cream truck. - Easy-to-remove training wheels that require no tools. - 16” tires with Kevlar Guard casing to protect against flats and keep them riding all day. - Designed as a universal, aluminum frame and built to last so this bike can be passed down to siblings. - Accessorize their new ride with a custom Electra bell or handlebar bag to carry all the necessities.
$399.99 - $499.99 $399.99 - $499.99 Up to 16% Off
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
$399.99 - $499.99 $399.99 - $499.99 Up to 16% Off
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
$419.99 - $569.99 $499.99 - $569.99 Up to 16% Off
It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology•. The single-speed Cruiser 1 is simplicity at its finest. It's right for you if... You appreciate the look of a classic beach cruiser, but don't mind extra comfort and modern styling. The Electra Cruiser is a simple, durable bike perfect for a sun-soaked ride on the boardwalk or cruising the streets to your favorite taco shop. The tech you get The single-speed Electra Cruiser 1 features a sturdy steel frame paired with alloy rims and stainless-steel spokes on RetroRunner tires. Custom swept back handlebars and coaster brakes make this an easy-to-use and comfortable ride. The final word Nothing compares to the comfort and style you find on an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - The beach cruiser was our first love. Its timeless style can transport you to a Southern California beach no matter where you are. - It features our patented Flat Foot Technology® for amazing comfort and control. - Cruise comfortably on 26" RetroRunner tires and an easy-to-use coaster brake. - Add a bell, basket, fenders or a surf rack to make the most of those long summer days.
$449.99 - $699.99 $449.99 - $699.99 Up to 16% Off
The Electra Cruiser 7D has everything you're looking for in a classic beach cruiser, and a little bit more. Infused with Electra's legendary style and patented Flat Foot Technology, the 7D offers a solid range of gears to handle any hills you may encounter on your way to the beach, your friend's house or around the neighborhood. It's right for you if... You value a high-quality, easy riding beach cruiser with an upright riding position and plenty of gears to get you to your destination comfortably and in style. The Cruiser 7D is built to withstand years of use. Choose from a variety of fun, fresh colors and get ready to turn some heads. The tech you get Patented Flat Foot Technology provides optimal comfort and control. The Shimano Tourney 7-speed with MEGARANGE gearing and Shimano Revo twist shifter allow for smooth and easy shifting. A sturdy cantilevered frame, alloy rims and stainless-steel spokes will keep you riding in style for years to come. The final word For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - The Electra Cruiser 7D embodies the simplicity of the beach cruiser with enough additional gears to tackle some hills. - Features our patented Flat Foot Technology for amazing comfort and control. - Cruise comfortably on the boardwalk or bike path with 26" RetroRunner tires. - Add a bell, basket, fenders or a surf rack to make the most of those long summer days.
$459.99 - $699.99 $549.99 - $699.99 Up to 16% Off
Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll. It's right for you if... You enjoy the causal ride of a beach cruiser, but still appreciate quality, craftsmanship, and of course, style. The Cruiser 7D is the best of both worlds, offering plenty of gears to give you range beyond a quick ride around the block in flip flops. Not that there’s anything wrong with that. The tech you get The Cruiser 7D features a lightweight, aluminum frame, Shimano 7-speed gearing with a Revo Twist shifter and alloy linear pull brakes. Electra's patented Flat Foot Technology® provides an upright ride for comfort and control with the added cushion of balloon tires. The final word For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - Get the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology®. - The linear pull brakes and 7-speed drivetrain give you range and stability. - Add a bell, basket or a surf rack to make the most of those long summer days.
$459.99 - $549.99 $549.99 Up to 16% Off
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
$524.99 $659.99 20% Off
The Cruiser Lux elevates the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, custom components, and, of course, Electra’s patented Flat Foot Technology. It's practical yet eye-catching, making it the perfect statement piece wherever you go. Ride comfortably and smooth with the Cruiser Lux 1. It's right for you if... You enjoy the ease and simplicity of our single-speed Classic Cruiser but prefer the upgrades offered on the Cruiser Lux. Ride in style on the boardwalk, bike path and everywhere in between on a Cruiser Lux. The tech you get Enjoy maximum comfort and control with our patented Flat Foot Technology, RetroRunner tires and coaster brake. An aluminum cantilevered frame and aluminum components make the Cruiser Lux lightweight, while custom saddle and grips complete the look. The final word The classic beach cruiser was our first muse. After years of innovation and developing our signature style and attention to detail, the Cruiser Lux was born. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun, and easy to ride. Why you'll love it - It's in the name... Cruiser Lux features the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology. - The low maintenance coaster brake and single speed drivetrain keep riding fun and uncomplicated. - Add a bell, basket, fenders, or a surf rack to make the most of those long summer days.
$569.99
It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology. The single-speed Cruiser 1 is simplicity at its finest.
$569.99
It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology. The single-speed Cruiser 1 is simplicity at its finest.
$599.99
Boom! Kapow! Wham! Super Sprocket 16" is ready to help your little rider save the day on two wheels. This bike is like a page from their favorite comic book with action scenes and cityscapes throughout the frame, chainguard and fenders. Embossing on the saddle complete this heroic ride. - No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology. - Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck. - Puncture-resistant tires protect against flats to keep them riding all day while matching fenders add fashion and function. - The universal, aluminum frame is built to last making this the most desired hand-me-down. - Add a matching helmet and handlebar bag to keep them safe and carry all the necessities. Like juice boxes and snacks.
$599.99
It's summer every day on the Tutti Frutti 16". Fresh, tropical fruit and popsicles adorn the Pink Lemonade frame while palms and flowers lay waiting to be picked up by a sea breeze. The playful design is carried throughout the fenders, chainguard and custom saddle, bringing the joy of summertime to every two-wheeled adventure! - No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology. - Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck. - Puncture-resistant tires protect against flats to keep them riding all day while matching fenders add fashion and function. - The universal, aluminum frame is built to last making this the most desired hand-me-down. - Add the matching Tutti Frutti helmet or handlebar bag to keep them safe and carry all the necessities. Like juice boxes and snacks.
$629.99
The Cat's Meow 20" is sassy and stylin' just like your little rider. It features multi-color metallic leopard spots on the frame, fenders and chainguard. The pink metallic rims and a matching saddle and bell complete the look making this ride purrfect for any feline fanatic. - No tippy-toe stops and a wide view of the road so kids can see what's coming thanks to our patented Flat Foot Technology. - Front and rear linear-pull brakes allow them to stop on a dime when they hear the ice cream truck. - Kids grow and this bike will grow alongside them with adjustable pedal mount positions. - Puncture-resistant tires protect against flats to keep them riding all day while matching fenders add fashion and function. - The universal, aluminum frame is built to last making this the most desired hand-me-down. - Add the matching Cat's Meow handlebar bag to carry all the necessities. Like juice boxes and snac
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