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Fuel EX 7 is a do-anything trail machine evolved to eat up singletrack. Upgraded 150mm front and 140mm rear suspension smooth out rough and technical descents, while a lightweight aluminum frame keeps things lively on the climbs. New in-frame storage and adjustable geometry give you all the perks that come with the carbon model, without the price tag. Tubeless wheels, and reliable Shimano SLX 1x12 drivetrain round-out this build for ultimate trail fun. You're looking for a ride-anything full-suspension with stepped-up components, like a supple RockShox Gold RL fork that gobbles up rock gardens for fun and flowy descents. A lightweight alloy full-suspension frame with 150mm RockShox Gold RL fork with DebonAir spring for small bump compliance, and a FOX Performance rear shock. Plus, a 1x12 Shimano SLX drivetrain and wide Bontrager wheels with tubeless tires and a dropper post. New adjustable geometry that lets you take control of your setup. For the all-mountain rider, Fuel EX 7 takes the cake. Its capable geometry is ready to rally the mountain, and upgraded suspension and drivetrain keep you riding all day. - You get all-mountain power with upgraded components that are ready to progress with you on the trail - We expanded our size range to ensure a better fit for all riders, and use the best-fitting wheels for each frame size: X-Small frames get 27.5" wheels, Small frames get to choose between 27.5" or 29", and sizes Medium and up get 29" wheels - The dropper post gets your saddle out of the way when you're ripping corners and smashing descents. - With the adjustable angle headset (angled cups sold separately) and Mino Link, you can choose from six different geometry configurations

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

Checkpoint SL 5 is a carbon gravel bike made for epic all-road adventures. It's built with lightweight OCLV Carbon, terrain-smoothing damped IsoSpeed, nimble-yet-stable progressive geometry, internal storage and loads of mounts. All of that adds up to a rad gravel bike capable of crushing the longest, roughest rides and the most ambitious bikepacking trips. It's right for you if... Chamois or cut-off shorts, bikepacking trip or brutal day of gravel racing—you're going to ride far, go fast, and have a great time. You want a bike that's both fast and comfortable, and you want endless carry options for gravel races and everyday adventures. The tech you get A 500 Series OCLV Carbon frame with damped Rear IsoSpeed and carbon armor, a progressive geometry that's stable at speed and efficient when you're grinding up a climb, internal storage, hidden cables that won't interfere with bags, integrated frame bag mounts, and rack and fender mounts. Plus, a carbon fork, a 2x11 Shimano GRX drivetrain with lower gears for grinding up hills or through rough gravel, and wide 700x40c gravel tires for added stability and traction. You can even run a dropper post to get low on long descents. The final word Light, fast, comfortable. Checkpoint SL 5 gives you the unmatched ride quality of an OCLV Carbon frame with IsoSpeed and gravel-specific geometry, plus internal storage and a drivetrain built for rough terrain. Why you'll love it - The damped, controlled rebound of the IsoSpeed decoupler soaks up fatiguing bumps without bouncing you around - All-new progressive geometry is quick and nimble yet keeps you stable and in control on fast, choppy descents - A sleek internal storage compartment gives you a versatile spot to stow tools and gear - Massive tire clearance means you can use tires up to 45c for extra traction and stability in any conditions - Integrated frame bag mounts and rack and fender mounts make it easy to carry gear and water

Verve 2 Disc is a hybrid bike designed for comfort and fun on commutes, cruises, and fitness rides. It has a lot of thoughtful features that make for a confident and comfortable ride, like a suspension seatpost, padded saddle, and disc brakes that perform in any weather. It's right for you if... You're ready to get outside more, and want a hybrid bike with comfort-minded details, a wide range of gears for hills, powerful brakes, and enough versatility to conquer commutes, workouts, and more. The tech you get A lightweight aluminum frame with mounts for a rack and fenders, a reliable drivetrain with 24-speeds so you'll never have to pedal too hard or too soft, powerful disc brakes, an adjustable stem, a padded saddle, wide tires for extra stability, a road-smoothing suspension seatpost, and a geometry that keeps you in a comfortable, upright riding posture. The final word Verve 2 Disc is a comfortable hybrid with impressive braking power and durable parts that will hold up mile after mile. It's a great bike for a range of recreational riders, from first-timers and commuters to veteran riders looking to get back in the saddle. Why you'll love it - It has a host of design details that make a huge difference in comfort, like a suspension seatpost and adjustable stem - Verve's upright geometry puts you in the perfect position to see the world around you - This bike brings people together—attach a trailer and tow your kids, meet up with friends to cruise the bike path, or commute to the office with coworkers - Disc brakes perform well in any weather, let you slow down or stop faster, and require less effort to activate than rim brakes - Like every Trek hybrid, it's backed by Trek's Lifetime warranty, which means you get a companion for life

Roscoe 7 is a hardtail for riders who wanna have a blast ripping up the trail. A plush 140mm suspension fork, 29er wheels, and a wide-range drivetrain with plenty of gears make this bike great for new riders yet playful enough to make even the most experienced shredders smile. It's right for you if... You're new to the trail and want a fun and accessible hardtail that keeps you confident and in control when the trail gets rough. Or, you're a more experienced trail rider and you want a hardtail that knows how to party when you're out riding with friends. The tech you get A lightweight aluminum frame, fast-rolling 29er wheels, wide and grippy 2.6" tires, and a 140mm RockShox Recon fork with a lockout. It's equipped with a reliable Shimano 1x12 drivetrain with a wide range of gears for climbing, powerful hydraulic disc brakes, and a dropper post for room to get low on descents, corners, and jumps. The final word When you're riding Roscoe 7, it doesn't matter if you're a first-timer or an off-road pro—whatever your skill level, you're gonna have fun. It's built for ease of use and durability, so you can focus on enjoying the trail ahead. Why you'll love it - 29er wheels and wide 2.6" tires make for a grippy, confident, and fast-rolling ride - The dropper post lets you lower your saddle on the fly so it's out of the way on descents - The RockShox fork's Solo Air spring can easily be adjusted for a specific rider weight, and it's lighter than a coil spring - The fork’s lockout feature lets you temporarily lock the suspension for better efficiency on flat stretches Wheel size: - Sizes X-Small – Small: 27.5-inch - Sizes Medium – X-Large: 29-inch

Fuel EX 8 is a dialed trail bike for riders who chase down rowdy descents and want a bike that's happy to pedal back to the top and do it again. It has a stout alloy frame and an upgraded Shimano XT drivetrain for smooth precise shifting. The 150mm Fox Rhythm fork makes easy work of rocks and roots while the Fox Float X shock keeps you in control. New in frame storage and adjustable geometry give you all the perks that come with the carbon model, but without the lofty price tag. You want a full suspension trail bike that prioritizes suspension and shifting performance over a more expensive carbon frame. A light and stiff alloy frame with 150mm FOX Rhythm fork with Float EVOL air spring and GRIP damper for small bump compliance, plus a FOX Performance Float X rear shock. A Shimano XT 12-speed drivetrain for snappy shifting, and tubeless-ready Bontrager wheels. Plus, new adjustable geometry that lets you take control of your setup. For the rider who doesn't want to be limited on the trail, Fuel EX 8 is ready to handle everything. Its progressive trail geometry is built to keep you charging, and upgraded components are they cherry on top. - This bike is built to take on the singletrack, with modern geometry that's evolved to handle the rough and rowdy - You'll get upgraded components where it matters most, with 12-speed XT shifting, and a rock-gobbling FOX Rhythm 36 fork - With the adjustable angle headset (angled cups sold separately) and Mino Link, you can choose from six different geometry configurations - We expanded our size range to ensure a better fit for all riders, and use the best-fitting wheels for each frame size: X-Small frames get 27.5" wheels, Small frames get to choose between 27.5" or 29", and sizes Medium and up get 29" wheels

Verve 1 Disc Lowstep is an introductory hybrid bike designed for comfort and confidence on recreational rides. It has a lowstep frame that makes it easy to mount and dismount, disc brakes that provide stopping power in any weather, and wide tires for extra stability. This ride is dependable, affordable, and full of features that make for comfortable everyday adventures. It's right for you if... Comfort is king. You want to ride roads and paths on a bike that keeps you in a more upright posture and has comfort-forward details like a padded seat, a lowstep geometry, and the widest, most stable tires in the hybrid bike family. The tech you get A lightweight aluminum frame with mounts for a rack and fenders, a lowstep design that makes it especially easy to mount and dismount, 21 speeds to help you conquer varied terrain, ergonomic grips, a Bontrager padded saddle, wider 45c tires for added stability, powerful disc brakes, and a geometry that keeps you in a comfortable, upright riding posture. The final word Verve 1 Disc Lowstep delivers quality comfort at an unbeatable value. The lightweight frame, impressive braking power, durable parts, and comfort-forward design make this bike a great choice for anyone who wants to get more enjoyment out of recreational rides. Why you'll love it - Verve's upright geometry puts you in the perfect position to see the world around you - The lowstep frame design makes it easy to get on and off—no need to swing your leg over! - This bike brings people together—attach a trailer and tow your kids, meet up with friends to cruise the bike path, or commute to the office with coworkers - Disc brakes perform well in any weather, let you slow down or stop faster, and require less effort to activate than rim brakes - Like every Trek hybrid, it's backed by Trek's Lifetime warranty, which means you get a companion for life

The Storm picks up where road, gravel, and hybrid bikes can't go – fatter tires, off-road-oriented progressive design, and features that'll give riders the chance to truly experience what mountain biking is truly all about in a bike that won't break the bank. Whether you've found your way back to bike after years away, or are just exploring a new way to ride, the Storm offers quality, performance and accessibility to a wide array of riders, and is the perfect chance to give you the time and versatility to learn what kind of mountain biking is perfect for you! - 6061 Alloy Frame with smooth welds and updated geometry - 100mm Travel Suspension Fork - Internal routing for shifter and brake cables - Increased 2.35" tire fitment - 27.5" and 29" frame options depending on size - Shimano Alivio 2x9 Drivetrain w/11-36T Cassette - Maxxis Rekon 2.35" Tires RIDER BENEFITS: - PROGRESSIVE DESIGN: The Storm uses Norco's holistic approach to fit and geometry to achieve its nimble, confident trail performance. The unique combination of longer reach, slacker head tube angle and steep seat tube angle provides a more forward weight distribution within a longer wheelbase. This allows more powerful, efficient pedaling, increased climbing traction and added grip and control when descending to help make the most of every ride. - 100MM TRAVEL SUSPENSION FORKS: Each Storm features 100mm of front suspension travel – the perfect amount for off-road adventure and exploration, without feeling like you're carrying around extra weight or bulk when you don't need it. - INTERNAL ROUTING FOR SHIFTER AND BRAKE CABLES: By routing the brake and shift cables inside the frames, they are out of harm's way and away from the elements. That means shifting and braking performance last longer between services, and the bikes look clean! - 2.35" TIRE CLEARANCE: The Storm series comes equipped with 2.25" tires for a smooth, all-round fast ride, but the frame is designed to take up to 2.35" rubber, so if your adventures start to get a little looser, just throw on some wider tires, and the Storm is good to go! - TWO WHEEL SIZES, ONE BIKE: Depending on what frame size you ride, the Storm is available in a wheel size to suit you. The XS, and S are equipped with 27.5" tires to help fit smaller riders, and the L and XL feature 29" wheels so taller riders can take advantage of their smooth ride. If you're ride a medium, you're in luck! You get to choose either wheel size depending on your preference! Wheel size: - Sizes XX-Small – Medium: 27.5-inch - Sizes Medium – X-Large: 29-inch

Slash 7 is a high-value all-mountain ripper that's built for shredding singletrack at full speed. It's got a stout aluminum frame and capable suspension package that can smash through gnarly, choppy descents like nobody's business. It's right for you if… You're an all-mountain rider who loves pinning steep descents and sketchy rock gardens. You want a bike that's born to plow through the roughest stuff at full tilt, is fully capable of racing enduro, and doesn't ring up at a bank-breaking price. The tech you get An aluminum frame built for harsh riding with a threaded bottom bracket, dual downtube guards, Knock Block 2.0, and 160mm of travel with a RockShox Select+ shock and 170mm Yari RC fork. Plus, a Shimano Deore/XT drivetrain, 4-piston brakes for confident descents, and Line Comp 30 wheels that are already completely tubeless ready, including sealant. The final word It may be the most affordable Slash in the lineup, but don't underestimate how fast it'll carry you down the mountain. You get a frame built for day after day of hard riding with a no-nonsense parts package that leaves enough cash in your pocket for enduro entry fees or a lift ticket to party laps. Why you'll love it: - It's equally at home between the tape and in the rugged wild-Slash excels at racing enduro, but it's ridiculously fun on gnarly trail rides, too - A sleek internal storage compartment gives you a versatile spot to stow tools and gear - We added a second down tube guard to better protect your frame from shuttle-related damage - New, removable Knock Block has a bigger steering angle to keep cables and hoses safe without sacrificing turning radius - Wider seat tube, wider dropper-the 34.9mm diameter post is stronger, more durable, and moves up and down faster

Created in the rugged British Columbia mountains that inspire every bike we make, the Fluid HT is built with nimble, confident handling that'll give you every opportunity to discover which type of trail riding you prefer, and allow you to ride your best once you get there. The progressive aluminum frame design creates a powerful pedaling position, distributes your weight ideally between both wheels, and allows the front suspension to soak up bumps and keep your tires connected to the trail. - 6061 DB alloy Fluid frame - Trail geo with 120mm suspension fork - 27.5" sizing options in XS/S/M - 29" in M/L/XL - Tire fitment up to 2.6" - Internal routing for shifter and brake cables - Shimano Deore 12spd Drivetrain w/10/51 Cassette - X-Fusion RC32 Air 120mm Fork - Maxxis Ardent 2.4" Tires RIDER BENEFITS: - PROGRESSIVE DESIGN: The Fluid HT uses Norco's holistic approach to fit and geometry to achieve its playful, capable singletrack performance. The unique combination of longer reach, slacker head tube angle and steep seat tube angle provides a more forward weight distribution within a longer wheelbase. This allows more powerful pedaling, increased climbing traction and added grip and control when descending so you can confidently navigate the trail. - LIGHTWEIGHT ALUMINUM FRAME: The premium X6 double-butted aluminum frameset features size scaled tubing to maintain the same stiffness and ride quality across all frame sizes. This allows every rider to enjoy the same responsive and playful trail riding experience. Thoughtful design details like internal cable routing and smooth welding technology allow for clean lines and a quiet, rattle-free ride. - NO-COMPROMISE COMPONENT SELECTION: Thoughtful component selection at all price points bring performance to Fluid HT riders of all levels. Featuring dropper posts, reliable 1x drivetrains, and tubeless compatible 2.6" tires for maximum traction and control, the Fluid HT is ready for the trails you know and the ones you have yet to explore. - 27.5" AND 29" WHEELS: Designed around 27.5" wheels for XS-M frame sizes and 29" wheels for M-XL, the Fluid HT gives medium-sized riders a choice of wheel size allowing them to further fine tune handling characteristics based on their size, riding style and preferences. Both are tuned to deliver almost identical ride handling and optimal performance on any trail you can find. Wheel size: - Sizes X-Small – Medium: 27.5-inch - Sizes Medium – X-Large: 29-inch

EVERY RIDER, EVERY TRAIL The Norco Fluid can dive into corners. And carve sweeping turns. It's as happy mixing it up in the backwoods, as it is rolling local trails. It can elevate beginner riders to intermediate. And carry intermediates to expert. It can take your weekend hobby and turn it into a lifestyle. While so many bikes are made for a specific something or somebody, what the world needs is a bike built for every rider and every trail. That's the Norco Fluid. RIDER BENEFITS THREAD THE NEEDLE - Intuitive precision handling to pick the perfect line. - Engineered using the same Norco technology and process as our top-tier Trail bikes to give you the ride of your life no matter what path you follow. POTENTIAL FULFILLED - Top-tier design and features over-deliver as skills evolve. - 6061 aluminum frame gives experienced Trail riders what they need to ride their best and helps evolving riders develop new skills and preferences without limits. CUSTOM TUNED SUSPENSION - Sophisticated suspension components for full-platform performance and tunability. - Precision-engineered 130mm rear suspension features custom-tuned dampers co-developed with the shock manufacturers provides fully customized suspension setup and performance for every rider. ROOM TO MOVE - Long-travel droppers and generous standover get you through the rough stuff. - Long-travel, size-specific 34.9mm dropper posts and low-slung top tubes create lots of room to move, letting you roll confidently through challenging terrain and push your limits. PERFORMANCE FOR ALL - Refined design and expanded size range for accessible Trail performance. - Boutique-level fit & finish is available in 5 frame sizes, delivering superior Trail performance to riders between 5'1" and 6'7" with components selected to offer peak performance and durability. RIDE ALIGNED - Perfect fit, dialed handling and personalized setup in minutes. - The Ride Aligned Design System matches each Fluid FS to the human who rides it. - Rider-first geometry and suspension kinematics combine with custom fit and suspension tuning for personalized performance from day one.

The Optic C3 is an aggressive short-travel sled that rips on descents and can get back to the top without a gondola. The Optic C3 sharpens your view on high speed trails. The precision suspension kinematics and custom DH spec shock creates 125mm of rear travel, matched with a gravity-eating 140mm fork for the control you need to keep your mind on the trail ahead. Reasons It's Rad: - Fast never felt this fun. - Designed to work so you can play. - Components selected with speed on the brain. - Matching each Optic to the human who rides it.

Fuel EX 9.8 XT is a playful and capable trail bike that blends together cherry-picked components with a light full carbon frame for the best balance of price and performance. Decked out with 150mm of front and 140mm rear FOX Performance suspension package, you'll be ready to float through the chunder, while carbon wheels keep tracking precise through rowdy terrain. A Shimano XT drivetrain tops things off for precise shifting for power on descents and relief on long climbs. It's right for you if... You're chasing long flowy and technical descents, and want to pedal back to the top for more, lap after lap. You want the vibration damping benefits of a carbon frame and carbon wheels, plus upgraded suspension that smooths out the rough and rowdy. The tech you get A light and stiff carbon frame with a full FOX Performance suspension package that smooths out rowdy rock gardens and root latices. Plus, carbon wheels that keep your setup light, while a Shimano XT drivetrain for smooth shifting and brake modulation. Finally, you'll find adjustable geometry and in-frame storage for keeping your setup dialed just for you. The final word Fuel EX 9.8 is the culmination of years of trail riding and progression, with longer front end geometry for tackling steeper and hairier descents, and a steeper seat tube to keep you perched on climbs. It's equipped with the cherry-picked components you want, like upgraded suspension, carbon wheels, and a Shimano XT drivetrain. Why you'll love it - You'll get the light weight and vibration damping benefits of a full carbon frame, and geometry built to handle anything - It comes with light and stiff carbon wheels that make quick work of technical terrain and keep you on your line, even when things get hairy - With the adjustable angle headset (angled cups sold separately) and Mino Link, you can choose from six different geometry configurations - We expanded our size range to ensure a better fit for all riders, and use the best-fitting wheels for each frame size: XS frames get 27.5? wheels, S frames get to choose between 27.5? or 29?, and sizes M and up get 29? wheels - You get the precise shifting and brake modulation of a Shimano XT drivetrain, plus the simple reliability of a threaded bottom bracket

The Sight C2 boosts your All-Mountain confidence with incredible descending capability, adept, sure-footed climbing, and efficient pedaling. To make the Sight Carbon, we had to re-think how you connect with the trail. With maximum front and rear wheel grip on climbs and descents, Sight C2 maintains momentum and cadence in technical situations and allows the suspension to move freely without absorbing drivetrain energy. Reasons It's Rad: - Precise tune and fit perfects every ride. - Max standover with long travel dropper posts. - Sweating the little stuff makes the ride better. - Four piston brakes with 200/180mm rotors. - Features the Ride Aligned Design System. Wheel size: Sizes Small – X-Large: 27.5-inch or 29-inch

The Sight A3 boosts your All-Mountain confidence with incredible descending capability, adept, sure-footed climbing, and efficient pedaling. To make the Sight Aluminum, we had to re-think how you connect with the trail. With maximum front and rear wheel grip on climbs and descents, Sight A3 maintains momentum and cadence in technical situations and allows the suspension to move freely without absorbing drivetrain energy. Reasons It's Rad: - Precise tune and fit perfects every ride. - Max standover with long travel dropper posts. - Sweating the little stuff makes the ride better. - Four piston brakes with 200/180mm rotors. - Features the Ride Aligned Design System. Wheel size: Sizes Small – X-Large: 27.5-inch or 29-inch

Slash 9.7 pairs fast-rolling 29er mountain bike wheels with long travel suspension to make one speed-hungry rig that's perfectly suited to both rowdy trail rides and enduro races. A full carbon frame, killer suspension package, and a solid parts spec means you're getting awesome performance at a ridiculous value, too. It's right for you if... You like ripping technical trails at warp speed and want a bike with insane descending prowess for the gnarliest trails and enduro races. You prioritize frame and suspension performance above all else, and want a durable drivetrain that won't break the bank. The tech you get A full OCLV Mountain Carbon frame with Mino Link adjustable geometry, a 170mm FOX Rhythm 36 Float EVOL fork with GRIP damper, and 160mm of rear travel with a FOX DPX2 shock that offers loads of adjustability and tuning options. Plus, a Shimano SLX/XT 1x12 drivetrain, 4-piston hydraulic brakes, and Line Comp 30 wheels with a 54-tooth Rapid Drive rear hub that are already completely tubeless ready, including sealant. The final word Slash 9.7 gives you heaps of speed and courage for a shorter stack of cash. You're getting a full carbon frame, a solid parts group, and proven long travel suspension for performance where you'll notice it most. Why you'll love it - You'll fade before the FOX DPX2 shock does—it's built to help you squeeze the most out of long, gnarly descents - New, removable Knock Block has a bigger steering angle to keep cables and hoses safe without sacrificing turning radius - A sleek internal storage compartment gives you a versatile spot to stow tools and gear - We added a second down tube guard to better protect your frame from shuttle-related damage - Wider seat tube, wider dropper—the 34.9mm diameter post is stronger, more durable, and moves up and down faster

Checkpoint ALR 5 Driftless is a custom-painted, high-quality gravel bike that will hold up for long, rugged miles on pavement, dirt, and even the most treacherous gravel roads. A wealth of features like nimble-yet-stable progressive geometry, loads of mounts, plus a GRX drivetrain make it easy to customize for your kind of adventure. - All-new progressive geometry is quick and nimble yet keeps you stable and in control on fast, choppy descents - The gorgeous paint scheme and topo map pattern evoke the rugged, hilly escape of Wisconsin’s driftless region—an area untouched by terrain-flattening glaciers - Comes kitted out with a custom Bontrager frame bag that features the same topo map design as your Checkpoint! - This bike is exceedingly versatile and suited to a wide variety of ride styles, including gravel rides, bikepacking, and daily commutes - Integrated frame bag mounts and rack and fender mounts make it easy to carry gear and water

Verified Versatility The LES Fat fits all fat and plus wheel sizes, via the patented Swinger II dropout system, without compromises to the bike’s geometry. The Swinger II dropout system also allows for ease of switching between a geared and single speed set up. Engineered for the Individual Our engineers know a bike’s set-up is subjective, so for the LES Fat they made it possible to swap the suspension, wheel size and drivetrain to the rider’s preference. Ensuring the perfect set-up for ample saddle time. Pivot’s legendary attention to the finer details is evident in every nut and bolt of the frame design and the build kit options. Adjustable dropouts permit for multiple wheel and tire size compatibilities without compromising the geometry, and the carbon frame features... - MTBR Product Details Get everything you need to know about the Les Fat. Fits all fat/plus wheelsizes (26” X 3.8-5.0”, 27.5” X 3.8-4.5”, 27.5+, 29” and 29+) via Swinger II dropout system, without geometry compromises New 27.5” Fat and 27.5+ wheel and tire spec Full carbon frame features svelte top tube and stay shaping for long ride and epic adventure comfort Adjustable chainstay length Kind-to-your-knees, narrow Q-factor design 2x, 1x and singlespeed compatible 197mm rear spacing and optimized design clears 5” tires with massive clearance for snow, mud and sand Pivot-designed carbon fork with 150mm spacing. Suspension fork compatible Integrated rear rack mounts Three water-bottle mounts 10-year warranty

The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple, fun and the perfect recreational bike. Our patented Flat Foot Technology® frame provides an upright seating position that lets you see the world better and plant your feet flat on the ground whenever you want, setting the standard in comfort and control. It's right for you if... You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from. The tech you get Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts, and platform pedals round out the ride. The final word The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone. Why you'll love it - Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces. - Linear-pull brakes help control your roll with easy-stopping. - Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle. - Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

Roscoe 8 is a trail hardtail for anyone looking to have some serious fun out in the dirt. 29er wheels, grippy 2.6" tires, and a 140mm suspension fork make it a blast on every trail, from packed singletrack to the loose stuff. It's a laid-back trail mountain bike dressed in a high-quality spec that's ready to party. It's right for you if... You want to have fun. You're searching for a playful trail bike with high-quality parts so that when you're out on the trail, the only thing you have to worry about is your face hurting from smiling too much. The tech you get A lightweight aluminum frame, a 140mm RockShox 35 Gold fork with a lockout, a SRAM NX Eagle 1x12 drivetrain with a wide range of gears for climbing, powerful 4-piston brakes, and a dropper post for room to get low on descents, corners, and jumps. Plus, fast-rolling 29er wheels with a 108-tooth Rapid Drive hub for instant engagement and wide, grippy 2.6" tires. The final word High-quality parts, high quality fun. With an upgraded fork, upgraded wheels, a wide range of gears, and 4-piston brakes this bike takes trail-riding shenanigans seriously. - 29er wheels and wide, 2.6" tires make for a grippy, confident, and fast-rolling ride - The dropper post lets you lower your saddle on the fly, so it's out of the way on descents - The RockShox fork's Solo Air spring can easily be adjusted for a specific rider weight, and it's lighter than a coil spring - The fork’s lockout feature lets you temporarily lock the suspension for better efficiency on flat stretches Wheel size: - Sizes X-Small – Small: 27.5-inch - Sizes Medium – X-Large: 29-inch

Slash 9.8 is a carbon enduro mountain bike built to handle big hits, rail corners, and rip down the mountain faster than you ever thought possible. Ultra-stiff and ultra-tough carbon frame, carbon wheels, and the most refined suspension tech from RockShox make this long-travel 29er a worthy contender for any dedicated rider and enduro podium. It's right for you if... You're looking to tackle huge days on huge mountains, whether it's an enduro race or an epic adventure. You want the light weight and muted vibes of a carbon frame, and you prioritize tunable suspension performance over a shiny, top-shelf drivetrain. The tech you get A full OCLV Mountain Carbon frame with 160mm of travel and an all-new RockShox Super Deluxe Ultimate shock with an updated Thru Shaft damper, plus an all-new RockShox ZEB fork with extra-beefy 38mm stanchions. A Shimano XT 12-speed drivetrain for super-smooth shifting that's easy on the thumb, 4-piston brakes for confident descents, and Line Elite 30 carbon wheels with a 108-tooth Rapid Drive hub for quick acceleration when you need it most. The final word This is a beast of a mountain bike. You get hot new suspension technology normally reserved for the most expensive bikes, and you get it on a fresh new frame. With Slash 9.8, the faster you go, the better it rides, so giddy-up. Why you'll love it - The RockShox ZEB fork's bigger 38mm stanchions help you stay on your line through the chunky stuff, while the updated damper lets you dial in the feel - New, removable Knock Block has a bigger steering angle to keep cables and hoses safe without sacrificing turning radius - We added a second down tube guard to better protect your frame from shuttle-related damage - Wider seat tube, wider dropper—the 34.9mm diameter post is stronger, more durable, and moves up and down faster - A large internal storage compartment in the down tube lets you stow tools and gear

Dual Sport 2 is a go-anywhere hybrid bike that performs on a variety of surfaces. It's efficient on pavement, stable on rougher terrain like gravel paths, and comfortable wherever you ride it. A suspension fork, all-terrain tires, and hydraulic disc brakes make Dual Sport 2 the smart choice for riders who want to explore beyond smooth city streets. It's right for you if... Some days, you like to ride roads. Others, you like to ride gravel and light trails. You want a single rugged hybrid bike that will stand up to your every adventure whim and can even be a great commuter, with features that keep you comfortable and confident over a variety of terrain. The tech you get A lightweight aluminum frame with sleek internal cable routing, a suspension fork with a lockout, a reliable 2x9 drivetrain with a wide range of gearing so you're never pedaling too hard or too soft, all-terrain tires that are grippy yet fast-rolling, and powerful hydraulic disc brakes for all-weather stopping power. The final word Dual Sport 2 is a go-anywhere hybrid bike designed to help you explore more of your world. Pavement? Gravel? Trails? Yeah, it can handle that. The wide range of gearing, rack and fender mounts, front suspension, and tech capabilities to track fitness only add to its versatility. Why you'll love it - The fork's hydraulic lockout feature ensures you're always riding efficiently: close it for smooth pavement, open it up on rougher trails - The 2x drivetrain gives you all the gears you need and none you don’t - It's easy to accessorize your frame with racks, a kickstand, fenders, lights, and more! - DuoTrap S compatibility makes it easy to wirelessly track your rides, so you can set goals and watch yourself reach them Internal cable routing extends the life of your cables and adds to the bike's sleek look

The Sight A2 SRAM boosts your All-Mountain confidence with incredible descending capability, adept, sure-footed climbing, and efficient pedaling. To make the Sight Aluminum, we had to re-think how you connect with the trail. With maximum front and rear wheel grip on climbs and descents, Sight A2 SRAM maintains momentum and cadence in technical situations and allows the suspension to move freely without absorbing drivetrain energy. Reasons it's rad: - Precise tune and fit perfects every ride. - Max standover with long travel dropper posts. - Sweating the little stuff makes the ride better. - Four piston brakes with 200/180mm rotors. - Features the Ride Aligned™ Design System.

The Optic 2 SRAM is an aggressive short-travel sled that rips on descents and can get back to the top without a gondola. The Optic C2 SRAM sharpens your view on high speed trails. The precision suspension kinematics and custom DH spec shock creates 125mm of rear travel, matched with a gravity-eating 140mm fork for the control you need to keep your mind on the trail ahead. Reason's It's Rad - Fast never felt this fun. - Designed to work so you can play. - Components selected with speed on the brain. - Matching each Optic to the human who rides it.

Bringing every advantage to the party, the Storm 24 Disc allows groms to find the best line, nail every shift and stop on a dime. Get good on a fully rigid rig with Storm. The Storm 24 Disc's lightweight, durable aluminum frame and fork combine with a quality drivetrain, disc brakes and optimized fit for riders from 4'2" to 4'8", building and a love for dirt that'll last a lifetime. REASONS IT'S RAD - Beautifully crafted for light weight and durability. - Easy gearing for quicker starts and easy climbs. - Quality brakes with short reach levers. - Models to meet the needs of every young rider.

The Fluid HT 24.1 provides evolved fit, handling and ride quality that'll elevate every young riders' trail experience. The Fluid HT 24.1 is the ultimate singletrack adventure hardtail. The progressive aluminum hardtail is dropper post compatible, features internal cable routing and provides next-level Trail performance for riders from 4'2" to 4'8". Reasons It's Rad - Engineered for real rides and unlimited potential. - Always find the right gear with quality components. - Stopping power with minimal effort for maximum control. - Cable routing balances keeping tidy and maintenance. - Created to meet the needs of evolving riders.

The Storm 14 SS provides simple upkeep and operation that'll help young riders find the best line and stop on a dime. Get good on a fully rigid rig with Storm. The Storm 14 SS's lightweight, durable aluminum frame and fork combine with a simple, lightweight drivetrain, quality linear pull brakes and optimized fit for riders from 3'9" to 4'3", building and a love for dirt that’ll last a lifetime. REASONS IT'S RAD - Beautifully crafted for light weight and durability. - Easy gearing for quicker starts and easy climbs. - Quality brakes with short reach levers. - Models to meet the needs of every young rider.

The 4.3 features a lightweight X6 aluminum frame and a rigid fork built for off-road capability with quality design and materials to make riding easy for your 9- to 12-year-old. It’s built to last through hard use by multiple children and spend more time on the trail and less in the shop. With its Shimano Altus 7-speed Rapidfire shift system providing crisp, reliable shifts, and Tektro linear pull rim brakes to help control their speed and keep them out of trouble, the Storm 4.3 will help your little ripper get the most from every ride, outside in the real world, where they can start the adventure of a lifetime on two wheels! - Lightweight aluminum frame with low standover & rigid fork - Shimano 7-speed drivetrain w/Rapidfire shifter - Tektro v-brakes w/short reach levers - Fast-rolling tires for cruising the neighborhood

Created in the rugged British Columbia mountains that inspire every bike we make, the Fluid HT is built with nimble, confident handling that'll give you every opportunity to discover which type of trail riding you prefer, and allow you to ride your best once you get there. The progressive aluminum frame design creates a powerful pedaling position, distributes your weight ideally between both wheels, and allows the front suspension to soak up bumps and keep your tires connected to the trail. - 6061 DB alloy Fluid frame - Trail geo with 120mm suspension fork - 27.5" sizing options in XS/S/M - 29" in M/L/XL - Tire fitment up to 2.6" - Internal routing for shifter and brake cables - Shimano Deore 11spd Drivetrain w/11-46T Cassette - Maxxis Ardent 2.4" Tires - TranzX 130mm Dropper Post RIDER BENEFITS: - PROGRESSIVE DESIGN: The Fluid HT uses Norco's holistic approach to fit and geometry to achieve its playful, capable singletrack performance. The unique combination of longer reach, slacker head tube angle and steep seat tube angle provides a more forward weight distribution within a longer wheelbase. This allows more powerful pedaling, increased climbing traction and added grip and control when descending so you can confidently navigate the trail. - LIGHTWEIGHT ALUMINUM FRAME: The premium X6 double-butted aluminum frameset features size scaled tubing to maintain the same stiffness and ride quality across all frame sizes. This allows every rider to enjoy the same responsive and playful trail riding experience. Thoughtful design details like internal cable routing and smooth welding technology allow for clean lines and a quiet, rattle-free ride. - NO-COMPROMISE COMPONENT SELECTION: Thoughtful component selection at all price points bring performance to Fluid HT riders of all levels. Featuring dropper posts, reliable 1x drivetrains, and tubeless compatible 2.6" tires for maximum traction and control, the Fluid HT is ready for the trails you know and the ones you have yet to explore. - 27.5" AND 29" WHEELS: Designed around 27.5" wheels for XS-M frame sizes and 29" wheels for M-XL, the Fluid HT gives medium-sized riders a choice of wheel size allowing them to further fine tune handling characteristics based on their size, riding style and preferences. Both are tuned to deliver almost identical ride handling and optimal performance on any trail you can find. Wheel size: - Sizes X-Small – Medium: 27.5-inch - Sizes Medium – X-Large: 29-inch

Roscoe 6 is the ideal gateway to mountain biking for new riders looking to have a fun time on the trail. It has plus-sized tires that inspire confidence by keeping you stable, a suspension fork that soaks up the big bumps and roots, an easy-to-use 1x drivetrain, and playful frame geometry that makes it easier to control your bike on technical trails and winding singletrack. It's right for you if... - You know there are good times to be had on the trail, and you want to be part of them! You're looking for an easy entry to the sport of mountain biking on a bike that will keep you excited and motivated to get out there day after day. The tech you get - A strong aluminum frame, confidence-inspiring 27.5+ wheels with wide, grippy tires, and an SR Suntour fork with 120mm of travel. It has a trail-tough Shimano drivetrain with 10 speeds and a wide range of gears for climbing, hydraulic disc brakes, and a dropper post for extra room on rough trails. The final word - Roscoe 6 is like the friend who takes you mountain biking for the first time and never gets frustrated while they're teaching you how to ride. It's all about getting out there, having fun, and enjoying the great sport of trail riding! Why you'll love it - It's more fun to be a better rider: Roscoe is so stable and forgiving, it's like an instant ability upgrade - Even when the trail gets rough, the wide 27.5+ tires deliver more confidence, traction, and stability - The dropper post lets you lower your saddle on the fly so it's out of the way on descents - It has rack mounts so you can use it for bikepacking or even running errands Features: Built for fun - Roscoe is a confidence-inspiring trail hardtail with stable handling, robust parts, and a longer-travel fork that gives you more control over bigger hits. Built to party with 1x drivetrains and dropper posts, these models are perfect for anyone who values fun over fast. High tech frame - The Alpha Gold Aluminum frame is packed with features that make your ride better. A tapered head tube gives you more precise, confident handling on the front end, while Boost 141 rear hub spacing gives you shorter chainstays for more nimble handling out back. 27.5 Plus traction - Better traction gives you more confidence. Roscoe's extra-wide 27.5 Plus tires give you more grip and overall stability so you can roll over anything with confidence.